PRO TIP #1: You can influence engagement by consistently posting certain types of content at a given time. If an individual post is getting a lot of engagement (likes, comments, shares, click-throughs), Facebook will show that content to a larger audience. Valuable content comes in the form of educational, exciting, inspirational and entertaining. When I post a drawing or a GIF, people can instantly share it with their friends–then they can share it with their friends, etcetera, etcetera. – Robin EisenbergĦ | Post a variety of engage-able and shareable content I like Facebook a lot because you can post images as well as links to articles/sites/etc. If you want people to engage with your content, even a simple question, be sure to add a photo to your post to inspire a conversation. Even Twitter which was originally meant to be 140 characters or less. It’s evolved that way across all platforms. Aside from that, it’s a social medi norm to expect some sort of visual with any written post these days. Each product image should link to your artwork.ĥ | Always post content with some form of imageryįacebook seems to favor content with a visual component. PRO TIP: Create a photo album with your top-selling products. It makes viewing your artwork easier and more aesthetically pleasing. Provide a link to purchase on every image. If you have multiple series of work, break it down as you would for anyone, anywhere. This is just like organizing a portfolio or your website. You can add your Artist Promo Link in there too to pass savings along to your customers.Ĥ | Organize your artwork into Photo Albums You can tell people to click on the “Shop Now” button from a post without having to explicitly link to your shop in the post. PRO TIP: Alternatively, you can send traffic to a Collection featuring sale-specific items during a Society6 sale. The “Shop Now” button is also visible in Facebook’s search engine! You can always update this to send traffic anywhere else, but generally speaking, leaving a live “Shop Now” link up on the world’s largest platform will give you the best chance to start selling without having to lift a finger. The quickest and easiest way to generate passive income from your Facebook page is by adding a “Shop Now” button. filled out with great content), the more likely you’ll have yourself a new follower. The more professionally creative it looks (i.e. You want their ability to get in touch with you easy as well. You want to make a potential customer’s decision to follow you an easy one. Include basic contact info, links, curated photo albums, videos, location, email, etc. – Hanna KLĢ | Get your Business Page ready for followersīefore launching the page publicly, fill out every corner of your page. Just one encounter can make a difference–and that encounter might be on Facebook. I started a business page on Facebook because there’s no reason not to! Even though I don’t have a big amount of likes or followers on my page, you never know what it will lead to. You can use your personal and professional pages interchangeably.Any person or business page can tag your page in a post or comment - easily linking new followers to your page. You can see demographic information about your followers such as location, age, male/female ratio, and when they’re on Facebook so you can optimize what you post and when you post it.Anyone can follow your “Page” without you needing to accept or allow for this to happen.Your “Page” is public and can be found through Google and other search engines.If you want to grow, it’s best to know where you’re growing from. Further, the largest benefit to creating a professional page dedicated to your artwork is that you have access to analytics. Keep your personal profile for personal stuff–for your sake. In this article we’ll cover getting the most traffic with minimal effort, what the best Facebook features for artists are and how to use those features to increase sales.ġ | Create a Facebook Page dedicated to your artwork While their ever-changing algorithms determine what and how much of your content gets seen, there are a handful of things you should be doing to give yourself a leg up on the platform. That’s over a quarter of the world’s population (7.5 billion). Sell smarter on the world’s most popular social platform.Īccording to Facebook, there are 1.9 billion active monthly users on their platform–a majority of which are accessing Facebook via mobile.
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